We finished off the MarketingMachine this week and we covered the final 3 topics of video and then talked about Up-Selling/Cross-Selling and List Building!
Encoding Video
- Use YouTube or Blip.tv as they do it all for you (public)
- Use ffMpegX
Embedding Video
- Use Flash Video Player Plugin for WordPress
- Use basic embed codes from YouTube or Facebook
- Use mobile friendly HTML 5 for embedding video
Tracking Video
- YouTube Views
- TubeMogul for syndicating your videos and tracking them
- Google Analytics for your self-hosted videos.
It’s not about how many people are viewing your videos it is WHO!!! Get the quality not the quantity so don’t get caught up on only having a handful of views, if it gets you what you want.
Up-Sell and Cross-Sell
- Start with a FREE product (Report, eBook, Audio, Video…)
- Free to Cheap (Inexpensive)
- Cheap to Quality
- Quality to EXTREME (Very high priced to make MAD profits
List Building Tips
- Contests (Give away an iPod or something of value)
- Facebook TAGGING (ask for permission and then tag up to 50 per video)
- Facebook Ads (you can set low spending limits to get started)
- GoogleTV Ads (get your message out to the masses on TV!)
- Put your link 1st in your video descriptions so people can take action.
P.S. Tune in next week as we discuss the “LIKE” button on Facebook and how to use to increase your business!
Podcast: Download
